velvet lou was founded in 2025 in Perth, Australia, as a way of exploring the space between art and everyday objects.

Each piece is handmade using natural materials as well as vintage findings. Every stone is chosen slowly and intuitively for their colour, texture and individuality. No two pieces are ever the same.

Our collections are released in small, limited drops. They’re designed to be worn, carried, and kept close — small objects that feel personal, grounding, and quietly meaningful in everyday life.